This form of advertising can be highly effective in both business and consumer markets.

Direct marketing allows you to generate a specific response from targeted groups of customers. It’s a particularly useful tool for small businesses because it allows you to:

Focus limited resources where they are most likely to produce results.

Measure the success of campaigns accurately by analysing responses.

Test your marketing – you can target a representative sample of your target audience and see what delivers the best response rates before developing a full campaign.

So, if you would like to know more about Direct Marketing in particular:

Market Research & Analysis
Strategy development & Direction
Creative Design – Artwork creation
Mailings – Mailshots
Fulfilment
Data Management
Telemarketing
Datacapture
Email commerce
List broking
Printing